In today’s fast-paced world, where utilitarian mindsets often prevail, we are frequently conditioned to view others through the lens of what they can offer us – often defined by the question, “What’s in it for me?” The essence of personalised attention directly challenges this mentality, urging us to recognise the inherent value in every person. Whether the person we’re serving can reciprocate or not won’t matter to us. We would be pleased to serve them well all the same.

As we embrace this theme, our focus is on cultivating a culture of excellence characterised by intentionality, attention to detail, and empathy. A lecturer, for example, cannot view students merely as names on a register, but as individuals capable of thriving under his or her guidance. Listening to students’ feedback, incorporating their insights, and adapting our teaching and services are integral to creating a learning environment that helps them attain their fullest potential.

For our students, personalised attention is not only about receiving care – it also involves active engagement on your part. You are definitely more digital savvy than the rest of us, but I challenge you to regularly step away from the digital noise and invest time in meaningful interactions with your peers, faculty, and the broader university community. A friend of mine recently challenged me to take a digital fast one day per week – we’ll see about that! Research has shown, however, that bonds formed during university years often evolve into life-long relationships that continue to impact one’s personal and professional life. So reach out to someone, give them your full attention, then watch what happens.