STH imparts hotel managers with hospitality revenue management skills
The School of Tourism and Hospitality (STH) through its Executive Education office held the Hospitality Revenue Management Proficiency Programme (HRMPP) in January 2019.
In attendance were top level and mid-level managers from Aero Club of East Africa, Baobab Beach Resort and Spa, Tamarind Management, Cozy Residences by Trianum, Elewana Collection, Kenya School of Monetary Studies, Meru Alba Hotels Limited, Sarova Hotels, the Tribe Hotels, the Boma Hotels, Wigot Gardens, Kisumu, Tin Tin Restaurant, and Season Hotels and Lodges.
The participants were exposed to the fundamental practices of revenue management, a relatively new practice in the business of hotels and restaurants that was originally borrowed from the airline industry. With the advent of technology, worldwide distribution and increased competition, the modern hotelier needs revenue management skills.
The three-day-long programme which was facilitated by faculty well-versed in academia, research and experience in the industry, gave the attendees practical skills and strategies that can be applied in the long and short terms. Other topics included demand and inventory management, data and analytics, online distribution, and optimizing brand.com versus online travel agents (OTAs).The programme also served as a platform to share experiences of hospitality professional and explore solutions, especially on the scantiness of real data in hotel business.
STH has continued to develop programmes targeting the industry practitioners with the aim of transforming the way business is conducted in the hospitality industry. The school is looking into developing a revenue management certification programme to make up for the exists of a shortage of qualified and experienced hospitality revenue managers.
This article was written by Peter Kibe, Executive Training Manager, School of Tourism and Hospitality.
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