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Inclusion Media -@IBiz Incubatees, Win Kshs. 250,000 at Junior Achievement Competition

Paid App Loyalty product of Inclusion Media startup won the Junior Achievement competition that was hosted in partnership with NIC Bank Kenya and Craft Silicon. Inclusion Media Startup, is an incubation startup at @IBiz Africa under Strathmore’s @ILabAfrica Research Centre. The proud winners, bagged home Kshs. 250,000.

Started by William Nguru – Strathmore alumni and Steve Njooro – Nairobi University alumni, Inclusion Media provides mobile and web application solutions, as well as consultation services on mobile and web apps. The team is set to use the prize money to expand their startup, especially the paid app product that won the challenge.


Junior Achievement is an NGO that supports young entrepreneurs aged between 18 and 24, who provide solutions or new innovations or products that have come up in the financial sector, to empower people financially and further the agendas of Millennium Development Goals financial inclusion.


Paid App Loyalty product, is a unified mobile based customer loyalty system that virtually awards points to customers for using different products.


This new systems therefore works at;

  1. Reducing the number of cards customers carry in general (in a generation where so many merchants give out cards for collecting points, customers can now be awarded points virtually)
  2. Provide a cheaper option for merchants to grant point’s without having to give loyalty cards. It is cumbersome and very costly to roll out loyalty cards for most merchants.
  3. Merchants are able to collect customer information creating a database of who their customers are.
  4. It works as a tool for marketing other services provided by other merchants.

Inclusion media chose to go into creating a Paid App Loyalty product in an effort to provide a solution for mostly merchants around the country.


The product has not been set up as a mobile application yet, therefore customers receive text messages with information on awarded points once they complete their transactions at the different outlets.


Part of the reason Inclusion Media won the competition, they believe, is because they already have merchants that work with them, 23 merchants to be precise with 139 subscriptions from customers across the country. These merchants provide an array of services; coffee shops, salons and spas, shoe stores, fashion stores and cake shops.


Inclusion Media submitted their startups profile competing against 38 other start-ups, before they were shortlisted to compete with startups from 3 other universities where they pitched their product to a panel of judges.


The money won will be used to create awareness about this new product, pushing the development further. They currently market their products through door to door pitching and word of mouth.


To register for the services click here Paid App.


Congratulations Inclusion Media.