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FOOD EUPHORIA – an initiative of 4th Year Hospitality and Tourism Class

Food Euphoria is an annual event that is initiated, organized and run entirely by Hospitality and Tourism students of Strathmore University. The aim of this event is to empower students to apply lessons learnt in class – management, entrepreneurial and technical skills.

The 4th year students apply their management skills in planning the event where they have to come up with a theme and consider the logistics it entails. Once they have decided on the theme and their target market, then they plan the menu for the meals. After the initial planning, they then determine the staffing needs where each department (food and beverage production, service, restaurant operations, sales and marketing, finance) recruit their staff from 1st, 2nd and 3rd Year School of Tourism and Hospitality students.

The marketing team then launch a strategy to market the event and reach out to all prospective clients to sell the tickets. They have to have a proper control system to ensure all tickets disbursed are accounted for with the corresponding money. They also look for sponsors who can support them either in cash or in kind.

The Finance Manager (Treasurer) plays an important role in monitoring the income and controlling the expenses. The teams have to think of ways to save on cost e.g. by buying food stuffs from public markets instead of just placing direct orders to suppliers.

The Heads of Departments – Executive Chef, Pastry Chef, Restaurant Manager, Operations Manager, Finance Manager, Marketing Manager and Front Office Manager – together with the General Manager, and her Deputy work together to ensure a smooth organization and a successful execution of the event.

Through this kind of planning, the 2nd Strathmore Food Euphoria took place on 24th February 2018 at the Strathmore Auditorium and was deemed a great success! It was attended by parents, siblings, relatives, friends, lecturers and students.

Raffle prizes were on offer, with winners receiving gift packs, mugs, bottles of wine, cookery books, and major prizes of vouchers for one night full board accommodation for two at the Great Rift Valley Lodge and the Voyager Beach Resort; bed-and-breakfast for two at Ole-Sereni Hotel; Sunday brunch vouchers for two to Radisson Blu Hotel; dinner for two with house wine at the Tamarind Tree Hotel; dinner for two at Crowne Plaza Hotel lunch for two at Tamambo Restaurant, and lunch/dinner for two at The Grove Restaurant.

The students’ efforts were highly appreciated considering their commitment and dedication to run the event despite the pressures of school. A special thanks was given to the event sponsors: Farmers’ Choice, Radisson Blu Hotel, Heritage Hotels, Ole-Sereni Hotel, Crowne Plaza Hotel, Kempinski Villa Rosa, Trianum Hospitality and the Tamarind Group for giving out vouchers for raffle prizes. The support from the Dean of Students office was also appreciated.

Kshs. 100,000 was raised at the event is going towards supporting the Elimisha Stratizen initiative.