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Alumni master class series: The art of communicating effectively and authentically


Our day-to-day interactions entails communicating with others through diverse channels. A Master Class held on the 9th of April 2021 was intentional at reminding us how important looking into our communications styles are, regardless of our career lines or level of education. The informative insights were delivered by the two Strathmore Alumni, Lizz Ntonjira, Global Communications Director, AMREF Africa and, Laban-Cliff Onserio, Deputy Communications Director, President’s Delivery Unit (PDU), Kenya.

Positioning your communication lines

If you have taken any communications skills class, you are more likely than not to be familiar with the 7c’s. In a nutshell, they are: •Clear •Concise •Coherent •Courteous •Correct •Complete •Concrete

These fundamental principles, applicable in both written and oral communication, are all we need to ensure our lines of communication are open and clear. They help to improve professional communication skills and raise the chances that the message relayed will be clearly understood as intended.

All forms of businesses and organizations need to identify their best means of communication. Ensuring information is delivered most efficiently and engagingly would enhance their productivity. These include SME’s and start-ups who are willing and looking for ways to grow.

“We have to be careful about jumping on bandwagons without knowing the subject matter,” Liz said. An individual, therefore, has to ensure that anything they contribute towards, especially on any social media platform, is authentic and factual.


According to Liz, communication is about storytelling. It has to be compelling, with a call to action at the very end. It would be easier to measure how effective the message is if you can get feedback on what the recipient feels about the information relayed. However, before sending out information, identifying your target audience is necessary. It would also be helpful, especially for businesses, to be specific about their customer-centricity. For instance, taking note of the day a client walks in to get a loved one a gift is a lovely thing in order to remind them of it the following year.

When it comes to connecting your business or organization with the public/clients, “figure out unique ways of positioning yourself. Things have now become easier because of mobile journalism,” Laban said. “Things have changed and we require a mindset shift. We have to acknowledge the cheese has moved and, we, therefore, need to move with the cheese,” he added.

When one needs to work with a large team comprising different age groups, it is helpful to note that teamwork makes the dream work. Personalized attention towards each individual builds allies within the organization. Understanding team member’s needs, likes, dislikes and, personalities does bring people closer and thus breaks many communication barriers.

The Master Class was held thanks to the Strathmore Alumni Department, which will be working periodically in chapters, to accommodate all faculties, one at a time.


This article was written by Anna Jessica Munya. 


If you have a story, kindly email: communications@strathmore.edu