Academics Meet Industry Experts 2nd SMC Marketing Roundtable
School of Management and Commerce Marketing and Finance students, were delighted to sit in, listen and learn from marketing gurus in the industry. The event, Marketing Roundtable, was organized to give 3rd and 4th year students an opportunity to interact with industry experts to know what to expect and anticipate in the job market.
Companies that attended this 2nd annual event included; Brand Spark, Royal Media Services, Tuko Media, Procter and Gamble, Marketing Mogulz, Impulse Promotions, GSK, New Revenue Solutions, BRITAM, Tifa Research, TransAfricaMedia East Africa, GAP Marketing and Runway Mentorship.
Chairperson Marketing Society of Kenya (MSK) Maggie Ireri, who is also the Managing Director TransAFricaMedia EA, discussed the importance of embracing numbers for marketers. In her talk, Maggie identified the challenges marketers faced, especially where lack of knowledge on accounting matters was concerned. She advised marketers to embrace matters concerning accounts and numbers, stating that these knowledge in crucial when justifying different campaigns and marketing activities for a brand.
Other speakers that included Carole Kimutai Country Manager Tuko Media, Clementine Jabuto – Always Market Strategy & Plans Manager at Procter & Gamble, Philip Gachago Founder GAP Marketing, and famous actor, emcee and film blogger Mugambi Nthiga, also took stage discussing the fact that customers are always changing, posing a need for marketers to always be on toes discovering how to lure their clients to their products. The team also discussed the importance of embracing the digital space, emphasizing on the fact that digital marketing is the new trend.
After the individual discussions, students sat with the different experts who gave out insights on what students should expect when attending interviews, how to stand out as their own brands among other marketing insights.
Students lauded the successful event urging SMC to organize many of this kind, not only for marketers, but for students in other fields to broaden their understanding.