Strathmore Enterprise Development Centre (SEDC), held their 4th graduation ceremony where 79 EDP students graduated. The entrepreneurs went through a 16 -week intense training that addressed the needs of small and medium enterprises (SMEs), providing solutions to the various practical, real-life problems they typically encounter.

James Karundu – CEO Passion Biz Academy, who was the guest speaker of the day, highlighted the importance of using technology to build strategic business networks for SMEs.  He shared game-changer approaches to help SMEs build strategic, lasting and profitable networks. James also spoke on education marketing, the importance of a keep in touch strategy (K.I.T.S), and formal networking. He laid emphasis on education marketing as a way of engaging prospects and turning them into clients and that networking works best when it’s done in a deliberate, focused and organised manner. His main theme being that SMEs should not wait for opportunities to present themselves, but rather they should learn to create them.

The Enterprise Development Programme/course, set under the Strathmore School of Management and Commerce (SMC) is a hands-on participant centred program. Through the use of locally developed business case studies, participants engage in discussions enabling them to develop problem-solving and good decision-making skills. After each module participants implement key learning’s and give feedback on their experiences.

The course is designed as a 16-week program: 8 weeks for Part 1 and 8 weeks for Part 2.

Part time classes are set for every Wednesday, in the course of the program from 8.00am to 1.00pm.

This program targets SME owners and CEOs, with intakes in Jan/ Feb, May/June, and Sept/October

 

For more details on the program, click here  or email sedc@strathmore.edu.

 

Congratulations to the graduating class!