Bachelor of Arts in Communication
The Bachelor of Arts in Communication course covers three areas of concentration.
Media Studies
Media studies explores how media, including social media, influences various aspects in the society. The students examine various theoretical aspects in order to interrogate how media functions and its effects on audiences. In addition, students are exposed to various techniques of gathering, producing and disseminating information for various media plaforms. Issues arising from AI are included in this segment in the course. This area of the course prepares students to tackle various media issues critically and for careers in the diverse media industry.
Public Relations
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This aspect of the course is geared towards giving students skills to handle communication in organisations, to engage in stakeholder relations, manage and perform media relations, handle crisis managment, manage brand reputation as well as other public relations principles and practices.
Development Communication
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This part of the course covers areas in participatory development, theatre for development, advocacy and campaigns, and development communication among others. Students who take this course work in areas of behaviour change communication campaigns, health communication, community development, and various sectors in the development field. Â
As the digital age continues its rapid advancement, so too do opportunities for communication graduates interested in new media careers. Our broad communication degree will position you to work in the following areas:
- News Anchors
- Copy editors
- Media Reporters
- Corporate Communication
- Public Relations
- International Corporate Affairs
- Documents Translation and Transcription as a journalist
- Communication for Development Practioners
- Foreign Service
Applicants must meet the following requirements:
• KCSE aggregate grade of C+
• 6 Credits at O level, A level 2 principal passes and 1 subsidiary
• IB minimum 30 out of 45 points
• A distinction in the Strathmore Entrance Exam
• Proven leadership skills in school & community and outstanding performance in extra-curricular activities are an added advantage
All candidates meeting the entry requirements are required to sit the University entrance examination in English and Mathematics and an oral interview.
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Interviews are held on Tuesdays and Thursdays at 8:00 am.
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N/B : Students holding qualifications outside of EAC member states (Uganda/Tanzania & Rwanda) are required to equate their national qualification with the Kenyan qualification through Kenya National Qualification Authority (KNQA)
Candidates are required to bring the following:
• Originals and copies of relevant academic certificates.
• 2 passport-size photographs.
• An original and a copy of the birth certificate or National ID or passport
• An entrance exam fee of KES 2,000.
Intake for the full tine programme is in April and June.
