Bachelor of Arts in Communication
Our Bachelor of Arts in Communication Programme has two specializations:
Journalism and Public Relations:
The Journalism and Public Relations option introduces students to the methods and techniques for gathering, processing, and delivering information in print, digital and broadcast media. The course also covers areas in event management, media relations, crisis management, and branding as well as other public relations principles and practices.
Journalism and Communication for Development
By combining Journalism and Communication for Development, this option helps students develop a unique understanding of the application of print, digital and broadcast media in sustainable development. The course covers areas in participatory development, theatre for development, advocacy and campaigns. Students who take this course will work in areas of behaviour change communication, campaigns and awareness in health, agriculture, community development and social marketing using tools of mass media.
As the digital age continues its rapid advancement, so too do opportunities for communication graduates interested in new media careers. Our broad communication degree will position you to work in the following areas:
- News Anchors
- Copy editors
- Media Reporters
- Corporate Communication
- Public Relations
- International Corporate Affairs
- Documents Translation and Transcription as a journalist
- Communication for Development Practioners
- Foreign Service
Applicants must meet the following requirements:
• KCSE aggregate grade of C+
• 6 Credits at O level, A level 2 principal passes and 1 subsidiary
• IB minimum 30 out of 45 points
• A distinction in the Strathmore Entrance Exam
• Proven leadership skills in school & community and outstanding performance in extra-curricular activities are an added advantage
All candidates meeting the entry requirements are required to sit the University entrance examination in English and Mathematics and an oral interview.
Interviews are held on Tuesdays and Thursdays at 8:00 am.
Candidates are required to bring the following:
• Originals and copies of relevant academic certificates.
• 2 passport-size photographs.
• An original and a copy of the birth certificate or National ID or passport
• An entrance exam fee of KES 2,000.
Intake for the full tine programme is in April and June.
